Founders

#145 William Randolph Hearst

Informações:

Sinopse

What I learned from reading The Chief: The Life of William Randolph Hearst by David Nasaw. ---- [0:20] There has never been —nor, most likely, will there ever again be — a publisher like William Randolph Hearst.  [0:26] Decades before synergy became a corporate cliche, Hearst put the concept into practice. His magazine editors were directed to buy only stories which could be rewritten into screenplays to be produced by his film studio and serialized, reviewed, and publicized in his newspapers and magazines. He broadcast the news from his papers over the radio and pictured it in his newsreels.  [1:42]  Winston Churchill on William Randolph Hearst: “Hearst was most interesting to meet,” Churchill wrote. “I got to like him — a grave, simple child — with no doubt a nasty temper — playing with the most costly toys. A vast income always over spent: ceaseless building and collecting . . .two magnificent establishments, two charming wives; complete indifference to public opinion, a 15 million daily circulation, and e