SAP Experts Podcast

Guest: Sjors Melskens - Global Head of Digital Selling & Innovation at SAP Mid-Market Host: Steven Spears – Product Marketing Manager at SAP Customer Experience My name Steven Spears, Product Marketing Manager for SAP CX by day, and host of the Future of Customer Engagement and Experience Podcast by night. I am honored to be one of the hosts of the All-Stars-Team. You can expert to hear a wide variety of topics from me, but always focused at understanding the experience behind the expertise. Today’s episode is all about digital selling. I’m joined by Sjors Melskens is the Global Head of Digital Selling & Innovation at SAP Mid-Market, responsible for the creation and positioning of a customer facing digital tools strategy for the Mid Market organization, globally. His day to day involves ensuring the usage, adoption and impact of the digital tools portfolio and best practices by creating and linking the usage to business metrics and impact. On this episode, we not only discuss what digital selling