SAP Experts Podcast

Episode 91: Compelling Customer Engagements Masterclass – Cyril Rathogwa and Lars Elmquist

Informações:

Sinopse

There are some studies which claim that the human attention span continues to decrease and might be as low as 8 seconds – that’s lower than a goldfish. While there are other studies which claim that humans were always cognitively distracted and hyper-alert creatures, which enabled us to accomplish complex tasks while still being aware of our surroundings. Well, either way, one thing is true – the sheer amount of information around us is increasing, and as a result, we are always competing for the attention of our audiences. How do we create an enthralling enough experience, that could capture an audience for 10 mins, 30 mins, 2 hours? Which is why, today, I am joined by two individuals who have mastered the art of creating compelling customer engagements – Cyril Rathogwa and Lars Elmquist! My guest, Cyril, is a passionate football enthusiast and storyteller. He is a senior solutions adviser in the Intelligent Spend Business Network covering the entire Africa continent. Cyril has over 15 years procurement