SAP Experts Podcast

Guest: Chandralika Hazarika – MD & Co-Founder, Bigthinx Host: Akshi Mohla – Global Head, Branding and Communications, SAP Digital, Customer Success When I speak of avatars, what comes to your mind? Perhaps your social media cartoon mini-me or something you use in gaming? Or maybe even a popular animated series or one of the highest-grossing movie franchises of all time! But what if I were to tell you that with Artificial Intelligence, avatars can be leveraged to make fashion more sustainable, personalized, and inclusive, while simultaneously providing a compelling customer experience, thus, boosting profitability and brand engagement? Bigthinx makes this a reality with a digital shopping experience, complete with mobile body scanning, immersive showrooms, and virtual try-ons. And to tell us all about this SAP.io startup, joining us today is Chandralika Hazarika, the MD, and Co-Founder of Bigthinx. A seasoned branding and marketing professional with over 15 years of experience, she redirected her focu