Merchants Of Dirt Podcast

Merchants of Dirt Episode #35 Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race. The Four Horsemen of the Race Planning Apocalypse Competition - You have to protect your top dates and locations Permission - You have to be actively engaged in your venues if you want park approval Registration - You have to keep feeding your customers your marketing right up until race day Cancellation - You have to accept that you have no control over the weather The Horseman of Competition Competition - Races on your same day. You have to protect your top dates and locations by being Hard to Kill. Here are some key strategies for surviving the Horseman of Competition: Plan in way in advance Target your ideal venues long before you season is over Get your permits in early -- get your "No's" early Schedule your park manager meetings early Learn your competitor's schedules Focus on the parks you NEED Have a backup for those you can change