Being Freelance

EPISODE SPONSORED BY (AND RECORDED USING) RIVERSIDERecord high quality video & audio with Riverside. See how recording, live streaming and repurposing your content with Riverside can help your freelancer business. It’s free to get started, but use code BEINGFREELANCE to save 15% on a paid plan. Head to: beingfreelance.com/riverside-----------In this episode, Steve Folland interviews Helen Ridley, a freelance illustrator who has carved a unique niche in live event illustration.Helen shares her inspiring journey from studying fashion design to working in retail for over a decade and finally making the leap to full-time freelance illustration during the 2020 lockdown. She discusses the challenges and rewards of building her business, the importance of pitching and persistence once you have a contact, and her success with live portraits at events, including a notable partnership with John Lewis. Helen’s not just pursuing her passion. She’s focussed her freelancing on what’s actually profitable.Helen also delv