HALO Talks

Today, we're excited to welcome RJ Krone, President of Extraordinary Brands, to the show. RJ has an impressive background with nearly 20 years in franchising, including leading roles at Pvolve and others. Since joining the team, he's spearheaded the acquisition of three dynamic boutique fitness franchises: Eat the Frog, RowHouse, and Neighborhood Bar. In this episode, RJ shares his philosophy on criteria for awarding franchises, focusing on profitability, and the unique benefits of a diversified fitness portfolio. He also delves into the importance of maintaining the identity of each brand while ensuring seamless operational and marketing support.  Krone's journey into the fitness industry began serendipitously in 2019 when Julie Cartwright from Pvolve introduced him to their innovative online and on-demand fitness modality. He saw potential in transforming this digital concept into a brick-and-mortar franchise and, after several in-depth conversations, Krone embraced the opportunity and officially joined Pvo