Saas Sessions With Sunil

Episode Summary:Srikrishnan Ganesan, Founder, and CEO of Rocketlane, joins the SaaS Sessions Podcast to share actionable insights on customer onboarding—a crucial yet often overlooked driver of SaaS success. Sri dives deep into why onboarding sets the foundation for long-term customer satisfaction, retention, and expansion, and offers strategies to optimize this critical phase. This conversation is packed with transformative ideas for SaaS founders and operators, from avoiding common onboarding pitfalls to leveraging AI and standardized processes.Key Takeaways:1. Onboarding as a Strategic Driver- The first 30-90 days are make-or-break: onboarding directly influences churn and Net Revenue Retention (NRR).- Poor onboarding can result in 25-30% of customers failing to go live, jeopardizing renewals and expansions.- Early-stage SaaS companies often lack the rigor to drive implementation success, resulting in disengaged customers.2. Common Onboarding Pitfalls and How to Address Them- Lack of Rigor: Companies often