Saas Sessions With Sunil

Lucas Lovell, VP of Product at Paddle, shares his journey from launching a startup in Australia to scaling a SaaS company in Europe. With a focus on global market expansion, Lucas discusses critical considerations for entering new geographies, leveraging local partnerships, and using payments infrastructure as a growth lever. Packed with actionable insights, this episode is a must-listen for SaaS leaders navigating the complexities of international growth.Key Takeaways:Market Expansion StrategyMarket size and access are key to identifying expansion opportunities.Operational challenges, like legal and regulatory barriers, need thorough evaluation.Localizing for cultural norms and customer expectations is crucial for success.Leveraging Payments as a Growth LeverOffering region-specific payment methods boosts conversions significantly.Partner with payment platforms like Paddle to simplify tax compliance and payment localization.Missteps in payment infrastructure can result in high drop-off rates despite strong i