Alliance Aces

Amazon Web Services (AWS) has maintained its competitive edge for a long time. What are the strategies behind their long-term success? In this episode, Ayuma Sangale, Cloud Sales Strategist at AWS reveals how the organization has stood out by co-building solutions with its Independent Software Vendors (ISVs) and strategic partners, quickly adapting to the continuously evolving cloud landscape. Ayuma shares how AWS structures these alliances to amplify innovation and meet diverse customer needs, emphasizing the importance of customer-focused strategy and partner success. We also discuss: AWS’s “work backwards from the customer” philosophy to meet real-world demandsThe importance of building a strong support network within and beyond AWSHow AWS co-evolves with its partners, allowing them to lead in areas like AI and cloud migration.Here are some additional episodes featuring other ecosystem leaders that might interest you:#164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby