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The Perfect Sales Apology #436 Have you ever wronged someone but struggled to say your sorry in a way that prompted forgiveness from the person you wronged? Have you had that happen to you in business? Without doubt I’m certain you have!  Because we all make mistakes. We all do things that benefit us more than others. This is the human experience. But far too often our egos get in the way and we refuse to admit we’re wrong. Or if we do, we layer on excuses to make us feel better but it does nothing to further forgiveness. What can we do, to make wrongs right? This is the topic for today, the perfect apology.    How to Connect with Pat Helmers at Sales Babble Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com You can be yourself when selling. It’s all about helping others with their challenges and as