Frost*collective

This week in our Architecture Series - From Lego to Skyscrapers, Vince speaks to the South African architect paving the future of retail, Nicolas Criticos. Nicolas is responsible for the store design creative direction of South Africa’s biggest department chain Woolworths. Nicholas was also the Creative Lead of the $200 million renovation of the David Jones flagship store in Sydney’s CBD. In conversation with long-time friend Vince, the two explore why effective design is crucial to create an emotional connection with customers, how bricks and mortar can thrive in the digital age, and what the future of retail design has in store.See omnystudio.com/listener for privacy information.