Frost*collective

The craft of graphic design has changed dramatically since the 80s. Computers. The popularisation of branding. Over the past four plus decades John Rushworth, the design behemoth Pentagram’s longest serving partner, has seen it all. Despite these seismic shifts, he believes the thinking and innate human ability it takes to do truly impactful work hasn’t changed.  Rushworth has had a huge impact on the world of design. He’s delivered graphic solutions to clients across almost every industry from Polaroid to Great Western Railway with his in-dept approach to design. Working closely with his clients, he works to draw out what it is that truly makes them who they are. Then turns them into strategically focused and visually compelling brands. He’s also had a huge impact on Vince Frost – he was his boss at Pentagram and the person who has influenced his career and design philosophy more than any other creative.  Growing up in working class Yorkshire, he’d never heard the word design. It was a student teacher at his