Cafe Con Pam Podcast

Listeners, we are back this week with Esperanza Teasdale.Esperanza Teasdale is currently the VP/GM Hispanic Business Unit for PBNA responsible for the overall Hispanic strategy, engagement and sales for our +$2 Billion Hispanic business in North America.Esperanza has an extensive history at Pepsi Beverages Company and began her career as a Brand Manager. Over the past 18 years she has demonstrated excellence in a range of roles driving business results across brands including Pepsi, Propel, Aquafina and Lipton to name a few. Prior to the HBU she led the shopper marketing agenda for 7-Eleven and Circle K where she successfully led Joint Business Planning, delivered innovative shopper marketing solutions and accelerated business results. She is a proud founder of the PepsiCo Demand Accelerator where she helped build the shopper marketing capability and drive our brand must win battles with retailers. Under the leadership of Esperanza, our core brands have accelerated revenue growth while transforming the market