Cafe Con Pam Podcast

Listeners, we're back this week with Mike Alfaro.Mike Alfaro is the creator of "Millennial Lotería" a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. With over 10 years of agency experience as an award-winning Creative Director, Mike also brings a wealth of industry knowledge and Latinx insights to all his collaborations, including his skills as a video creator, copywriter, and graphic designer. Past collaborations include work for Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker's Mark Whiskey, and even a special commission by President Joe Biden. Relevant Timestamps:6:30 - His early work experiences8:07 - Wasn’t really expecting to become a business owner...9:02 - First investment10:35 - Representations of Latinidad12:25 - How Millenial Lotería came about22:25 - Making it a business24:22 - The biggest lesson with the first set36:56 - The power of Latinos...37:54 - Celebrating the growth40:39 - Relationship with Target This e