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478: Change One Question to Change Your Life with Joe Polish

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It's natural for human beings to ask, “What's in it for me?” We need to look out for ourselves, and that's okay. But if we really want to make a difference in the world and other people’s lives, we need to change our primary question from "What's in it for me?" to "What's in it for them?"  There may be no one better qualified to speak on this than today’s guest, the legendary Joe Polish, author of the new book, What’s In It For Them?  Widely regarded as "the most connected person on the planet," Joe has dedicated his life to serving others and has built a multi-million dollar enterprise as a result. His new book is so good people are calling it the new and improved How To Win Friends and Influence People—one of the bestselling books of all time.  In today’s conversation with Joe, he shares his strategies and insights on creating more trust, rapport, and comfort in every interaction. You’ll also learn how to be a “giver” without getting taken advantage of and Joe’s approach to networking authentically and beco