Analyse Asia With Bernard Leong

In episode 322, Rui Ma from Techbuzz China joined us to discuss Bilibili in China and discuss how the video site has grown from a niche community of anime lovers to its now proclaimed "Youtube of China". Starting from the origin story, Rui Ma traced the backstory in how Bilibili came to be and how the site has diversified their monetisation revenues from esports, ecommerce to advertising. Last but not least, she discuss how Bilibili balances its current growth strategy against the patience of the community behind after going public. Here are the interesting show notes and links to the discussion (with time-stamps included): Rui Ma, Founder of Euzen Labs and Host of TechBuzz podcast by Pandaily produced by SupChina & Extra Buzz Newsletter (LinkedIn, @ruima) [0:28] Since our last conversation, what have you been up to? [0:31] Bilibili in China [1:19] Can you talk about the origin story of Bilibili and how it has become a platform for fans who are experts in certain niches such as anime in China? [1:40]