Analyse Asia With Bernard Leong

"If you think about a modern digital business, what does that mean? Well, it translates to personalized, proactive service and support. At a minimum, it's also the ability to deliver and provide access to self-service. It's about eliminating all of the mundane and repetitive tasks that are required to drive great engagement and customer loyalty and where a process or a workflow is required to be executed. A digital business is about automating and optimizing that request across the enterprise delivered to the right person with the right skills, maybe the right spare parts, the right geographical location, the right availability to deliver on that customer or employee request." - Mitch Young   Fresh out of the studio, Mitch Young, president of Asia Pacific & Japan from ServiceNow, joined us in a conversation to discuss their business activity and focus and explore the rise of digital-native companies in the Asia Pacific. Mitch began with the story of ServiceNow and the interesting customer stories across t