Analyse Asia With Bernard Leong

"We might not have old rundown houses or shacks that are converted into brand activations, but we have boats and we have parks, and we have so many different opportunities for organizations and brands to profile themselves during South By, in interestingly different ways. When you're putting together an event like South by Southwest, I go back to what I said before about understanding what it means to different people, what industry they're from, what does success look like for them and what are their goals for the event? Right from the beginning how I've approached this and how our team has approached this and TEG, who is producing the event in Australia; We are building the stage. It's up to our creative communities to perform we're providing the platform. We're bringing everyone to Sydney. You are only limited by your imagination of what you can do or achieve." - Colin Daniels Fresh out of the studio, we had the pleasure of hosting Colin Daniels, the managing director of SXSW Sydney, who enthusiastically s