Analyse Asia With Bernard Leong

"Money is a very interesting kind of numerical way of measuring when you're levelling up. So that's where the distinction needs to be very clear. The way that I've positioned it in the book and what the research tells us is that if we force the games on people, it's very bad. But if we look at the games that they naturally play in their free time when they were younger, it's a very good predictor in terms of the type of work that they naturally would gravitate to. So if somebody is amazing and loves playing hours and hours of strategy games, and if we put that person in front of the machine, turning out widgets is going to be a very bad mismatch, and then we need to pay them a lot of money and continue trying to squeeze them to improve that performance. But if somebody is motivated by strategy games, and we give them the kind of problems that are very similar to the type of things that they naturally gravitate to they will be motivated. So we're not creating a new game for them, but we're looking at parallels