Scrum Master Toolbox Podcast

Eli Goodman: How A/B Testing Can Derail Product Development, A Product Leadership Story NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring! Eli Goodman, Head of Product at Tuple, discusses a recurring anti-pattern in product development: the over-reliance on A/B testing. Reflecting on his experiences at two different companies, Eli illustrates how A/B testing, when misused, can slow down product progress and lead to a bloated team structure. He also shares strategies on how to avoid this trap and take responsibility for product decisions. How can product teams avoid hiding behind A/B testing and instead move forward with confidence? Listen in to find out! Featured Book of the Week: The Idea Factory by Jon Gertner In this episode, Eli Goodman, Head of Product at Tuple, shares the profound influence of The Idea Factory, a book about Bell Lab