Being Freelance

Marketing Your Business - Digital Marketing Consultant Col Skinner

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Sinopse

Col quit agency life to be his own boss. As you'd expect, he's very deliberate about selling himself; he shares his experiences of SEO, content marketing, pay-per-click and even finding media opportunities to get yourself known. Col's also made it a lifestyle business. Rather than taking on every piece of work he can, he restricts his hours, keeps work and home very separate, steering well clear of his old 9-5. Here’s some of the key takeaway points: Col trades as Profoundry - using a company name allowed him to create a brand that could grow, feel professional Form relationships with other freelancers/businesses who can feed into your business On your site, list your services clearly; maybe separate them into a few umbrella headings - streamline them as you find out what works Actively seek media contributions - it helps strengthen Col’s reputation and gets fresh backlinks to your site SEO wise Try out the #journorequest hashtag on Twitter, remember it might not just be for your technical field, it