Being Freelance

In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work.He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance.In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake.FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM02:04 The Growth of Very Good Copy02:58 Transitioning to Freelance03:52 The Power of LinkedIn for Growth05:12 Taking the Leap into Full-Time Freelancing06:02 Maintaining a Steady Stream of Leads06:57 Choosing Projects and Setting Rates08:44 The Importance of Testimonials10:37 The Role of Regular Co