Rural Roots Canada

The Canadian Cattle Youth Council (CCYC) is undergoing a changing of the guard as outgoing president Scott Gerbrandt passes the torch to incoming president Emily Bromley. Gerbrandt, who served as CCYC president for the past year, leaves a legacy of strategic advancements, particularly in youth succession planning and governance. “When I took on the role, we started by finishing up a working group looking at succession issues and how it affects youth in the industry,” said Gerbrandt. “Most of our ideas focused on information sharing and we were able to share those ideas among our members.” Under his leadership, the CCYC also conducted a governance review and developed a youth strategy. “We developed five key pillars, just released, which we’re moving forward with at the Canadian Cattle Association (CCA). From that, the national beef advisors will use those pillars and develop a strategy for the next five years, so we’re pleased to have helped with that.” Looking forward, Bromley steps in as the new preside