HALO Talks

In his second appearance on HALO Talks, 38 year industry veteran Frank Ancharski discusses his current role as COO of leading RaaS ("rewards as a service") gift card provider, Promotion Vault. "People really still don't get that 'free' and 'discounted' dues don't work. It erodes your revenue stream and EBITDA. We're on a Mission to let people know there are far better options than discounting memberships and dues . . . this isn't a gimmicky thing or tchotchke, we're a real life behavioral change company," he states. Promotion Vault offers a completely digital, zero-waste gift card solution with top brands like Amazon, Lululemon, Starbucks, Nike, Under Armor and many others.  Frank and Pete discuss what "breakage" is and why it's a good thing, why "point" systems can harm your balance sheet,  how the CEO of a well known brand switched from "zero down" to a $25-50 gift card on a join which resulted in significant increased cash flow and revenues, why continuing to sell on price hurts the entire industry, how u