HALO Talks

Dr. Layne Norton jokes, "I describe myself as a meathead who loves science or a geek who lifts heavy things!" A highly prominent figure in the direct-to-consumer fitness and nutrition space, Norton attended the University of Illinois (perennially in the top 5 for Nutritional Sciences) where he earned his Ph.D. He went on to earn his pro card in natural bodybuilding, and became a world record holder in powerlifting, all while authoring, "conservatively over 100,000+ posts on bodybuilding.com and other various forums." With a "six figure business" coming out of graduate school, Norton is currently the founder of Biolayne, Outwork Nutrition,  Carbon diet coaching app, and author of a good number of books. And he does all of this while--much to enjoyment of his very extensive audience-- naming names and calling out the nonsense so utterly pervasive in his space. When asked how nutrition got so complicated for the general consumer he states, "There are tons of voices out there vying for your dollars. If you're doi