HALO Talks

Doug Young, currently the COO of Easalytics, faces the daunting task of leveraging technology and machine learning to help struggling fitness businesses maximize value from their existing members, and increase revenue retention - all while avoiding unintended consequences. Doug is a Connecticut-based software and AI expert who has been in the tech industry since the late 90's. He has a background in ecommerce, SaaS, and ed tech, and has been in the HALO space for a bit over four years. He specializes in customer onboarding, product adoption, and using machine learning and AI to scale businesses. Doug saw the potential of data-driven analytics in the space, but also quickly realized many people lacked the time (and knowledge) to make the most of it. With the help of machine learning, Doug was able to help business understand new opportunities and help drive value from members. The ability to discern member value (and potential member value) enabled clubs to be more proactive and prioritize their highest value