HALO Talks

Episode #397: George Jackson of The Gym: Unlocking the Benefits of Gym Rebranding and Licensing

Informações:

Sinopse

After decades of success in the fitness industry, George Jackson created TG-The Gym in 2018. It represents the next step in his career and a distillation of all he has learned. TG is an umbrella organization offering a license to independent gym owners with a tremendous number of benefits and proven business model that's readily deployable.  George is a well known, long-time industry veteran who started with Gold's Gym around 1983. He's gone through multiple iterations over the years, taking what is useful and constantly refining his model . . . and it's working! Peter San Nicolas is the The Gym's first licensee. He's another industry pro who decided to rebrand his facility to The Gym-Ramona and he joins us on the podcast as well.  George states, "Starting the brand in 2018, we just saw an opportunity, especially for people like Peter. You know . . . independent guys that would now have an opportunity to be supported with a bigger group. As Peter knows, I'm never gonna tell him what to do, but if he comes to