HALO Talks

Our guest for this episode is Brendan Sullivan, co-founder of ZAMA Health, a sports psychology SaaS platform for the athletic community which provides access to digital tools and clinical support to help improve physical and mental health outcomes. Sullivan shares his passion for mental wellness and how ZAMA can help improve exercise adherence and member engagement outcomes. He also discusses the importance of addressing emotional and mental health issues to improve engagement and retention in the fitness industry. He states, "Over 80% of the reason people actually work out now is their mental health . . . ranking above weight loss and physique. It's really becoming more about community and mental health than it is about just fitness. For most companies, it's very difficult to build a medical practice, and it's not their core business. It's highly regulated. And so rather than them trying to develop themselves, we see ourselves as this add-on to any of these organizations."  Pete and Brendan also bring up the