HALO Talks

Episode #418: The Hype Cycle of Fitness Technology: Staying Focused on Priorities | Garrett Marshall from Xponential Brands

Informações:

Sinopse

Garret Marshall has been in the fitness industry for 20 years, starting way back (kind of "falling into it") in 2003. His first job was teaching swimming lessons to kids at Lifetime Fitness where he stayed for five and a half years. Prior to that, he was heavily involved in athletics growing up and playing hockey after school.  Over the years he had "every job you can think of" in the health club world. Garrett's currently President of Fitness Streaming for Xponential Fitness. He and Pete discuss how Xponential is investing in R&D to build out various digital platforms and making it a part of their revenue mix. They also chat about the history of personal training revenue and how digital platforms may only bring in / appeal to a smaller percentage of members. (Perhaps, at least initially.)  Marshall shares his insights on the importance of aligning bricks and mortar with online programming and connectivity for fitness businesses to succeed. Recounting the state of the industry years ago, he says, "I still