HALO Talks

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes special guest Paul Amoruso, Founder & CEO of bodQR. Paul discusses how his team solved an initial frustration for themselves, and then quickly realized they could sell the solution to other businesses in the space. The development of their software took years of iteration and testing different positionings and features. They rolled the app out in waves to different target markets and believe there is a great opportunity in the HALO sector, especially for providers who want to deeply understand their members.  "The access for a member or a prospect is very simple. They scan a QR code with their smartphone if they're in a facility, or they could click a link if they're following it from an email or a website. They would take a minute to provide a little bit of information in our web app and maybe another minute to register . . . and they'd instantly be delivered a comprehensive body analysis along the lines of what