HALO Talks

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes Taylor Watkins, founder of Digital Revenue Systems. They discuss topics such as ancillary revenue via in-club ads, using local businesses to create an ad network, concerns around in-club advertising, and more. Digital Revenue Systems tailor their programs accordingly based on a club's goals and preferences, whether it be advertising, communication improvement, or employee engagement.  They emphasize promoting the club's services and encouraging early sign-ups for things like camps and events. They also suggest the unique idea of a rewards network created by the operator to incentivize members. They also discuss obtaining local sponsorships, leveraging internal relationships, and gathering information about members' workplaces for effective hyper-local advertising.  Taylor states, "One of the biggest concerns we always get right when we start talking about this to club owners is, 'Oh man, I really don't want advertisi