HALO Talks

Randy Sussman is an entrepreneur who identified a gap in the market for pickleball apparel early on. Observing that players were initially wearing items like heavy cotton shirts with kitschy designs, he quickly realized the need for high-quality, stylish clothing in this growing sport. The number of players have grown exponentially to approximately 7-8 million players, with 35-40 million having tried it at least once last year. Determined to meet this demand Randy approached his friend David, an experienced apparel professional in New York City. Despite initial skepticism, Randy's unwavering conviction convinced David to offer his advice. This marked the beginning of Sussman's journey into the world of pickleball apparel, challenging the conventional belief that "you only go into the apparel business to lose money!" The sport shows no signs of letting up. Sussman states, "You visit the courts in Delray . . . and you see really strong play! Night time or on the weekends . . . you find kids that are in their tw