HALO Talks

Monica Marder, a dynamic entrepreneur with a penchant for wellness innovation, embarked on a transformative journey in 2018 when she founded her first fitness studio. Struggling to find a workout regimen that was both low impact and incorporated functional strength training, but distinctly different from traditional Pilates, Monica envisioned an alternative that combined intensity with a result-driven atmosphere. Her previous corporate job required extensive travel, allowing her to scout fitness trends across the country, enriching her understanding of what the market lacked, especially in her home base of New York. Recognizing a significant gap, Monica leveraged her insights to craft a unique fitness experience. Driven by both a personal quest for the ideal workout and an entrepreneurial spirit, Monica Marder's studio became the embodiment of her commitment to innovation in the fitness industry, offering a sanctuary for those seeking a cutting-edge, impactful exercise journey. Entrepreneurial Mindset: "You h