HALO Talks

Chris Craytor took on a significant challenge when joining the board of IHRSA, the  International Health, Racquet & Sportsclub Association. At a time when raising funds was particularly difficult, Craytor played a key role in steering the organization towards a stronger focus on advocacy, education, and research. With the strategic hire of Liz Clark as CEO, Craytor helped pivot IHRSA—now known as the Health and Fitness Association—towards these critical areas. This shift was underscored by the COVID pandemic, which signifcantly heightened awareness among club operators about the importance of advocacy. Craytor envisions increased efforts to influence state-level legislation, recognizing that many crucial battles for the industry are won and lost at the local level.  Chris and host Pete Moore discuss a range of topics crucial to the fitness industry, including managing member relationships, especially within the Medicare Advantage community, and the critical role of customer retention. Chris shares his inn