Book Marketing Mentors

Gerard is an expert in media training and crisis communications. He’s also the author of, “Don’t Talk to the Media Until 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” For 15 years, he’s worked in print, radio and television as a front-line journalist on the scene of every type of news event imaginable. His reports have been seen around the world on NBC, CBS, CNN, and the BBC. In this high-content interview, Gerard shares insider tips for authors to use when they have the good fortune to find themselves in the media either on radio or on television. He also discusses the mindsets that authors need to adopt when marketing their book. He nips the “field of dreams” paradigm in the bud, “If you build it they will come.” It is not true that if you write it, they will buy. It is not true that if you write it, it will sell. An author should never be so naïve or so egotistical to think that just because you wrote this, they’re going to come beating down a path to your door. It is hard work and