Karen Rands - Compassionate Capitalist

Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.    How do you create brand loyalty?   How do you garner interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds?  Siena calls it the 3 Second Decision.  Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers' consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty.  Siena and Karen dig into the market adoption of meat alternatives and the evolution of the 'women' personal care market.  Siena is the Director of Brand Strategy and Associate Partner at  Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics.  Siena’s educational and professional journey brought her to Smashbrand where her main inte