Karen Rands - Compassionate Capitalist

The old, 'if it ain't broke, don't fix it'. isn't a good business strategy. Not 'fixing something in you business could mean that there are hidden expenses and inefficiencies that prevent you from growing at the pace you would like, and potentially create friction with your customers that effect retention. It takes courage to make the bold choice to transform your brand, product, or service to the next level by venturing into automating a manual process or figuring out how to use a mobile / web app to improve your operations. Karen Rands speaks with AJ Aluthwala, Co-founder of KallistoArt and ElleApps about the decision process companies should uses when deciding to build or buy software.  AJ shares the 8 elements companies must consider when deciding to move forward with application development:  customer experience, brand recognition, engaging customers, increasing customer loyalty, improving customer service, unique function/features, consumer trends,and marketing tools.          AJ's Free gift  -- What