Larry Williams Drive

I'm going to be fascinated to see what comes of the Oasis ticketing fiasco in the UK - but I imagine it would be nothing. What's happened is that Oasis tickets went on sale this weekend for as low as $280, but after spending hours in the online queues to get the tickets, they were $710 by the time people got to buy them - plus fees on top of that. And people are furious. Because what a lot of people don’t realise is that Ticketmaster uses what's called 'dynamic pricing'. It works like Uber's surge pricing - when no one wants to buy the tickets, they're cheap. When everyone wants to buy them from around the world, they jack up the price.It's just basic supply and demand.The Government over in the UK heard how upset people got and have now promised a review of it - and this is where I think it’ll get interesting.What are they going to find, that Ticketmaster's done something wrong here?Plenty of businesses do this. I just named Uber, the price for hotels goes up on the weekends, prices for resorts in Fiji go up