The Leadership Japan Series By Dale Carnegie Training Japan

573 What Is “Enclothed Cognition” And Why Does It Matter To Leaders in Japan?

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Sinopse

I saw a video recently from Rampley and Co in the UK featuring Caryn Franklin, a Fashion and Identity Commentator, talking about something called “enclothed cognition”.  When I saw her work title - Fashion and Identity Commentator - and the reference to psychology, I was dubious.  I was thinking, “here we go, more psychobabble”.  She referenced a psychology study by Hajo Adam and Adam Galinsky, published in the journal of Experimental Social Psychology in July 2012. They looked at the “diverse impact that clothes can have on the wearer by proposing that enclothed cognition involves the co-occurrence of two independent factors - the symbolic meaning of the clothes and the physical experience of wearing them”.  In short, the influence of clothes depends on wearing them and their symbolic meaning. For the leader, this means to me that what I choose to wear impacts how I feel about myself and how I am perceived by those around me.  For men in business in Japan, if you are a white-collar worker, that means wearing