The Innovation Show

In the latest episode of the Corporate Explorer series, brought to you by Wazoku, we discuss the importance of balancing personal instincts with data and evidence in business decisions. Guests, Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac, Sarah Spoto and Vincent Ducret from ChangeLogic share their experiences of implementing experimental frameworks in China for General Motors. They emphasize the critical steps of assumption analysis, prioritizing hypotheses, and iterative experimentation, while also addressing challenges in corporate environments, such as maintaining cultural buy-in and celebrating failures as learning opportunities. Sponsored by Wazoku, the episode offers deep dives into innovation management, strategic risk-taking, and the use of connected collective intelligence to drive business success. 00:00 Introduction: The Pitfalls of Instinct-Driven Decisions 00:40 The Role of Data in Corporate Exploration 01:07 Sponsor Message: Wazoku's Innovation Ecosyst