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Sinopse

In today’s episode, we delve into the fascinating world of behavior design with BJ Fogg, a renowned behavior scientist and founder of the Behavior Design Lab at Stanford University. BJ’s pioneering work focuses on understanding and influencing human behavior through innovative models and methods. His groundbreaking research, including the widely acclaimed Fogg Behavior Model and the Tiny Habits method, has been featured in prominent publications such as The New York Times and Forbes. BJ shares his insights on how tiny changes can lead to significant transformations, debunks common myths about habit formation, and offers practical strategies for creating lasting positive behaviors. Join us for an insightful conversation with BJ Fogg, where he reveals the secrets to designing behaviors that lead to lasting change. Discover how tiny habits can transform your life, why common myths about habit formation are misleading, and how to create positive habits effortlessly. Plus, explore the importance of celebration an