How To Decorate

This week we catch up with Zoe Gowen, owner of El Shoppo, former editor at Southern Living, and Caroline’s former boss! Zoe shares lessons learned during her time scouting and featuring homes across the South, from the importance of highlighting regional styles to the challenges of finding the perfect paint color. Zoe also opens up about how the experience influenced her personal design aesthetic over the years, as well as how her career path led to starting her own decorating business and textiles shop, El Chapo. She gives some great tips for elevating your home while embracing your unique and personal style. What You’ll Hear On This Episode: What Zoe’s time at Southern Living taught her about home decor. Your home should feel like YOU. How the inside of a cucumber serves as color inspiration for Zoe! What are decorating motifs that always work? There is no “one size fits all” approach. Cushion Back vs. Fitted Back Chairs. When it comes to mixing patterns, it’s all about balance and harmony. Why Zo