The Innovation Show

This episode delves into the challenges corporate explorers face when introducing new business opportunities, emphasising the importance of crafting compelling value propositions. Featuring guest George Glackin, co-author of a chapter on value flows and design criteria maps, the discussion highlights these tools as essential for developing products or services that truly delight customers. Through the Swiffer Wet Jet case study, the effectiveness of these methodologies in real-world application is explored. Additionally, the episode covers the importance of overcoming the 'curse of expertise' and fostering diverse team collaboration to achieve innovation success. Sponsored by Wazoku, the episode advocates for connected collective intelligence in driving sustainable innovation ecosystems. 00:00 Introduction to Corporate Explorers and Value Propositions 00:43 Sponsor Spotlight: Wazoku's Role in Innovation 01:29 Guest Introduction: George Glackin on Value Flows and Design Criteria Maps 01:41 The Genesis of Value