Everyday Mba

Episode 46 - Joseph Michelli discusses his book Driven to Delight and success strategies used by Mercedes Benz to boost customer experience. Joseph is the #1 New York Times best-selling author of The Starbucks Experience, The Zappos Experience, among many others. He talks about his inside investigation into one of the world's most respected brands, and what they did to make it even better. Host, Kevin Craine @Everyday_MBA