The Innovation Show

In this extensive session with Rita McGrath, Aiden explores the timeless insights of McGrath's book on embodying an entrepreneurial mindset in businesses. McGrath emphasises the importance of continuous innovation, exploiting new opportunities, and building new competencies to stay competitive. The conversation covers key concepts like the significance of key ratios, creating new competence, understanding consumption chains, and the necessity of political savvy within corporate innovation. McGrath also introduces practical tools and frameworks for evaluating opportunities, managing resources, and adapting execution strategies. The dialogue includes examples like Amazon's innovation in delivery systems and Procter & Gamble's ventures, illustrating the application of these concepts in real-world scenarios. McGrath provides advice on overcoming common challenges in innovation, such as attracting the first few customers and navigating corporate politics effectively.   00:00 Welcome & Introduction to