Deliberate Freelancer

On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That includes setting yourself apart, diversifying, always marketing, and more.  Here’s what I share with you in this episode: The number of layoffs in the media industry in the past year.  The hits in the tech industry.  The number of freelancers in the U.S. — the highest number in history.  Should you panic — or investigate and embrace opportunities?  How to be a “futurist” for your industry and why that’s important.  Reflecting on whether your skills need to improve.  How to set yourself apart from the competition.  How to “bridge” to new projects and services.  Why setting and tracking monthly income goals is crucial.  At least 10 marketing ideas to try right now.  When to