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Finding the Return on Investment in Interpretation

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“People can't fall in love with your park if they're lost." Key Moments 03:49 Law enforcement rangers use interpretation to influence. 07:05 Expanding park interpretive products for diverse experiences. 09:56 Framework for visitor experience in parks and its application across different contexts. 13:53 Problem-solving strategies for adaptation. 19:08 ROI of interpretive programs for park rangers. 21:54 The challenges of parks to increase diversity amid visitor influx. 23:14 Diversity and inclusion in State Parks for better representation. Connect with Ky The Visitor Experience website Ky Harkey on LinkedIn Resources www.parkleaders.com https://parkleaders.com/about/ Facebook - https://www.facebook.com/theparkleaders/ Finding the Return on Investment in Interpretation Interpretation plays a vital role in attracting, entertaining, and educating diverse users. One person with a lot of experience in this area is Ky Harkey, former director of interpretation for Texas State Parks and now founder of The Visitor Expe

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