Lessons Of A Lashpreneur

On today’s episode, I’m diving into the do’s and don’ts of discounting your services. Discounting should not be used as a strategy to  compete on price - cause that’s a losing game. If you’re priced “too high” for someone - chances are they’re not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business. In this episode I’ll share... ✅The strategic purpose of discounts/sales/promotions ✅ What to do when your discount doesn't work to bring people in ✅ Real talk about model pricing ✅ How much to discount your services for a promo and creating an irresistible offer ✅ Determining Customer Lifetime Value to inform your promo strategy Send me a DM on Instagram or TikTok if this chat helped you to change up how you are going to run your next promotion!   Episode Highlights: [1:54] -The purpose of discounts and promotions [7:39] - Build