Sales Gravy: Jeb Blount

On this episode of the Sales Gravy podcast Jeb Blount and Carole Mahoney, author of the hit new book Buyer First, underscore the importance of putting buyers first and aligning with the buyer's journey. They dive into the power of empathy, the art of listening, and innovative ways of selling that prioritize the buyer's needs and experiences to increase closing ratios. Human Centric, Buyer First Selling In the whirlwind of today's sales scene, there's a fresh, more human approach taking center stage. It's all about walking in step with the buyer's journey, tuning into empathy, mastering the art of listening, and flipping the script on traditional selling to truly put the buyer's needs first. Navigating The Buyer's Journey Picture the buyer's journey not as a straight shot from point A to B, but more like a winding road, complete with twists, turns, and the occasional backtrack. It's a ride through awareness, consideration, and finally, decision. For sales folks looking to really connect, it's about getting th